Posted by Sarah Bird, EsquireMay It Please the Mozzers, DSW, a large shoe retailer, filed a federal trademark infringement case last month against Zappos.com and Commission Junction. Here's the background in brief: DSW has been operating DSWshoes.com since about 2000. The site includes information

Alternative Answers to Questions from the Google Live Chat Session

Posted by great scott!This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party.  If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone

Posted by randfishTonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox: When I read the second-to-last line of the message,

Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Our buddy Jeffrey Rohrs is touring the country doing ExactTarget eMarketing seminars. He's coming to our backyard of Seattle next week (June 24), so if you're interested in attending, you can receive $20

Posted by Tom_CBefore I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things

Posted by Jane CoplandI've recently purchased my first BlackBerry phone, and I've thus been introduced to the joys of a truly mobile Internet. There is a big difference between composing all-lower-case, badly punctuated emails on one of these horrific pieces of rubbish and using a phone that was actually

Posted by great scott!Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and

Posted by rebeccaFolks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let

Posted by randfishLast year, SEOmoz hosted a sold-out training series in September for 150 guests. That seminar covered the SEO basics - keyword research, building search-friendly sites, algorithms & social media marketing 101. We got fantastic feedback and really enjoyed getting to meet and spend

Posted by Brent D. PayneIn the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Well . . . Eric Enge did another interview

Posted by randfishThis one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together

Posted by Sarah Bird, EsquireMay It Please the Mozzers, I have some disconcerting news to report on today's Legal Monday. In a move that it will surely regret, the Associated Press (AP) declared war on the internet. Maybe that's a slight overstatement, but the AP will certainly rue the day it decided

Posted by randfishGoogle's been pretty clear - buy or sell links, particularly those that come from broker-type services, and we'll take steps to penalize your site. At one time, this meant simply devaluing the links that come from paid sources, essentially erasing them from the link graph so as

Posted by rebeccaMy apologies for the missing roundup last week--it was SMX Advanced, and we were pretty busy with conference happenings. I've combined news and whatnot from last week into this week's roundup, so please forgive the extra bloatedness of this week's post (there's no such thing as Alka-Seltzer

Unwritten Google Webmaster Guideline: Don't End URLs in .0

Posted by great scott!Those of you who've attended SMX Advanced the last couple of years know that the show ends with the popular, off-white, Give It Up panel that nobody can blog about for 30 days. Well, to satiate the appetites of those who were unable to attend, we assembled our own little Give

Posted by Mel GrayCue scene from The Departed Frank Costello: [while eating crab] Do you know John Lennon? Billy Costigan: Yeah, sure, he was the president before Lincoln. Frank Costello: Lennon said, "I'm an artist. You give me a fucking tuba, I'll get you something out of it." Billy Costigan:

Posted by great scott!During SMX Advanced last week, we had the chance to invite several awesome search industry personalities to our booth and interview them.  We'll be bringing these interviews to you over the next couple of weeks.  For the first installment of the SMX Advanced Whiteboard

Posted by mystery_guestIntro from Rand: Despite Mystery Guest having misgivings about contributing to SEOmoz, I was able (after months of pitiful pleading) to cajole her into one more post. This is a topic close to my heart as well, and one that doesn't deserve to be buried just because it's