A Cre8asite Forums member contends that optimizing for certain keywords isn't desirable any longer. The reason given is that people aren't ever searching for those keywords (even though it looks like a logical search term). He adds that there's no...

In acknowledgment of gay rights, Google has added an assortment of colors between the organic and sponsored results as seen below: This was first spotted by PingPongPie, but it looks like there's a lot of momentum given this implementation. My...

On Google Groups, the AdWords API Advisor shares some videos and useful documentation on how to get the most out of the Google AdWords API. The documentation as provided by Google is at the AdWords API tutorial page, and there...

A WebmasterWorld thread asks if it is normal to see a downgrade in rankings soon after conducting a link building campaign. In other words, a webmaster builds links to a site that ranks average. The next few days, the webmaster...

In May we first reported on Google testing out some new fonts for the Google AdSense ads. We then posted examples of Google testing comic sans font in their ad type, as you can see from the image at the...

Google's Local Business Center, the place businesses go to add or edit their local business listing at Google Maps, is having some major technical issues. A single post by Google Maps Guide at Google Groups really sums it up quickly:...

Last night, Google AdWords announced that the quality score now incorporates how fast your pages load. We have been hearing about this since early March and have even offered up advice on how to test your page load times. In...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

WebmasterWorld moderator martinibuster shares some valuable link building tips in what he calls the "Link Theme Pyramid." In his post, he gives his opinions on some link building techniques that have worked for him. Roger says that anchor text should...

David Mihm spent a considerable amount of time compiling a great local search ranking factors guide where he talks about the various factors that influence local search. In the document, you can see the emphasis on a variety of optimization...

A lot of people whose websites get banned from Google eventually take the necessary measures to fix the problems on their site and then request reinclusion. Some, however, do not. They just submit that reinclusion request and assume everything is...

A Sphinn discussion is currently underway about Andrew Shotland's SEO for Phone Numbers blog post. In his blog post, he argues that you should optimize for phone numbers for three reasons: (1) Displaying a phone number in your title tag...

There is no doubt that Most SEOs Believe Competitors Can Hurt Your Google Rankings specifically with using link building tactics. But when the topic was raised recently at a Google Groups thread, Googler, JohnMu, pretty much denied it. Let me...

Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of...

I found a very interesting tidbit from a Google Groups thread on unreachable robots.txt files. I always believed that a site does not need a robots.txt file. In fact, this site does not have a robots.txt file and yet we...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that "fair use"...

In a very interesting interview, Eric Enge spoke with Matt Cutts on link building. What's good link building? In many cases, Matt thinks that the best links are those that are original research and provide value to readers in the...

Today is the day that Firefox 3 is supposed to be unleashed to the wild. I don't see an official download link yet (according to Dave Woods, it won't happen until 6PM BST, which is 1PM EST), but if you're...

Google launched their Pay Per Action ads a little over a year ago. Since then they have tried expanding it and marketing it to publishers and advertisers. We have extensive coverage of the Google Pay Per Action product at this...